Saul Bass' body of work distinguishes him as one of the most versatile and innovative graphic designers of the 20th Century. Alongside his talent for creating definitive visual references in the form of film poster campaigns and title sequences stands his later work as an Academy Award Winning director for his short film 'Why Man Creates' (1969). In the course of his career, Bass worked with Otto Preminger and Alfred Hitchcock, and his legacy is evident in the work of numerous contemporary designers and directors. But it is his posters that are currently causing the biggest stir.
For opening sequence of 'Vertigo', Bass used the motif of the revolving Spirograph to evoke the dizzying sensations of the film. He always aimed to create the right climate for the film in question when designing opening sequences, offering audiences a visual feast from the very first frame, and plunging them into the atmosphere of the story that was about to unfold. Thanks to Bass, they no longer had to sit through the tedious credits which had until then been part of the cinematic experience, and which were, in Bass' own words, mere 'popcorn time'.
Bass directed the short dream sequence in 'Vertigo' as well as working on the poster campaign for the film. This film marked his most complete collaboration with Hitchcock. Paramount Studios did not censor Bass' work for 'Vertigo' in any way, gave him full credit for his work on the film. It was not customary, until Bass' era for American poster designers to be credited for their work. Once again, Bass spearheaded changes in this area. By signing all his work, he made it possible for the designers to lay rightful claim to their work, and redressed the balance in favour of the artists.
These are some of Saul Bass's most famous works which have the same usage of lines in common.
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